📌The sucCess story of #NewBottega #BottegaVeneta #LaCerise 🍒
1. The House story
Bottega Veneta is an Italian luxury house founded in 1966. It creates a braided pattern in leather nicknamed intrecciato , and it becomes the brand's signature.
In 2005, Tomas Maier restores the brand to its former glory and bring the #braided signature up to date. But it's Daniel Lee, in 2019, who will add the young, fresh and modern touch and will allow Bottega Veneta to reach new heights🔝
2. The designer
💡 Daniel Lee was director of Ready-to-Wear Design at #Céline, and is placed for the first time in his career, artistic director at #BottegaVeneta in 2019.
💡At only 32 years old and almost unknown, he received 3 prestigious #awards at the #FashionBritishAwards2019. #glory
💡Daniel Lee's signature is defined by a fair balance between ultra-simple accessories with a #strange detail, an unexpected volume, in fact a fashion quirk. #trends
💡As a child he considered himself as an outsider, and it's this detail that makes his #success today
3. The Trend
Daniel Lee sets the trend by offering us avant-garde & futurist collections. Bottega Veneta brings a bold design with #original shapes and reinvents structures such as #mesh pumps, square toe sandals and the #Pouch bag #musthave #wanted
The British designer makes the iconic intrecciato leather braiding the most #fashionable element of the moment by making it appear excessively in his collections and by leveraging the Bottega Veneta #heritage.
The success of #NewBottega is due to strong and remarkable pieces, quickly identifiable by its fashion signature and does not need a logo to be talked about.